Saturday, August 7, 2010

Hugh Kretschmer :: Goodnites Campaign

I love this new ad campaign created by LA-based artist, Hugh Kretschmer. The technique is intriguing and feels new and different. How refreshing is it to see ads that don't feature a shot of the product front and center. In fact, the product is not shown anywhere.

The approach draws you in, then creates just the right mood to talk about the touchy subject this product addresses - childhood bed wetting.

You can see more of Hugh Kretschmer's work at

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