Wednesday, April 1, 2009

Video: Honda Insight 60-second "Let It Shine" spot

Jared Hamaguchi found this commercial.

Pretty much, if ever I see a cool clip - it’s from Jared at Saatchi.

The thing that makes this spot amazing is that it’s captured entirely in camera. No CGI - it’s just cars and film. Watch the “making of” video after this one that shows how they did this shoot to fully appreciate this piece. Click here to go to YouTube.

60” TV spot ‘Let It Shine’ for Honda Insight, created by W+K Amsterdam - the first since their appointment in November 2008. ‘Let It Shine’ was created by Zach Watkins, Craig Melchiano and Mark Sloan and creatively directed by Jeff Kling, John Norman and Sue Anderson and is meant to reinforce Honda’s position as a leader in automotive hybrid technology.

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